McDonald's, one of the most popular fast food brand in the world, was looking for a promotional product solution that would appeal to their 18-45 year old demographic during the summer selling period. The active consumption season was just around the corner, so ENPAI's focus was on finding a way to engage in consumers' journey that would not only drive the brandʼs penetration, but also increase the sales of major food categories in their restaurants.
I'm Lovin' It ! As its slogan said, the consumers engagement was out of imagination, the consumers all did love it exactly! For many people, hats had been indispensable to them all year round, so this bucket cap became the most popular promotional product during this event.
