As an iconic brand in the new-energy vehicle industry, Tesla has never lacked users. They were looking for high-quality products with fast delivery that would enhance the stickiness of their consumers. The aim of this project was creating a promotional products solution with high perceived value, that would stand out from the usual branded vehicle merch. As expected, the multi-functional storage box was a successful promotional item that made large benefits realized at few cost. All items obviously came in strong Tesla colors: grey, black and silver. Not only did it create a "WOW" branding marketing effect, they also made consumers be willing to use them in daily life.