Creativity is everywhere these days. Various signs are constantly being created to attract the consumers' attention. And the products that really catch the eyes are usually the ones full of creativity in design. Heineken as a popular brand during young people, they constantly have been conveying a relaxed and energetic lifestyle. So we wanted to convey the typical colors and vitality of their brand. Take this cooler bag as an example, not only did it has a large capacity, it was also customized a red star shaped LED light—the typical sign of their brand, this display gives a double advantage in terms of impact and night-time visibility.