Focusing on the long-term goal of becoming a "full-category beverage company", Coca-Cola constantly strengthens the competitiveness of classic brands on the one hand, and brings new beverage categories to consumers on the other hand.
The aim of this project was to bring the consumers closer to the classic brand. So we selected many thoughtful promotional products that people can use in daily life, such as tissue box, reusable bag and bottle lanyard. In addition, the most popular product is the plush bear, that the consumers can identify with the brand in a playful way. There is no one can refuse the lovely item after all!