Recently PANTONE has published its color of the year 2023, PANTONE 18-1750 Viva Magenta. According to PANTONE's introduction, Viva Magenta is a member of the red color family, it is inspired by the cochineal's red. It is one of the most prized dyes in the family of natural dyes and one of the strongest and brightest dyes known in the world. Viva Magenta represents the strength, energy and the vitality of the natural world. This uplifting color evokes the power of nature, energizes our spirits and helps us build our inner strength. It also symbolizes the attitude of boldly living , wisdom and inclusiveness for everything.
To explore the color Viva Magenta, PANTONE offers a color scheme that designers can use as inspiration to incorporate into their designs through the digital-color platform called PANTONE Connect.
As a promotional and trendy color, Viva Magenta can be used in a broad range of industry and products -from marketing & branding, clothing & fashion and packaging industry. It is a uplifting color that will create a strong visual impact and leaves a long-term impression on your clients. When it used in promotional merchandise such as sports & recreation, eating & drinking, bags & travel, apparel & accessories and technology, it will help enhance your brand image and make your products stand out from other competitors.
There are some appropriate items that can be created in Viva Magenta color: